Living in Hazard
De Amerikaanse Allegra Santis becommentarieert met haar afstudeerproject ‘Hazard: Magnificent City of the Best People’ de idealen van de Verenigde Staten. Ze vindt dat ze als ontwerper niet alleen iets moois moet maken, maar vooral een verhaal moet vertellen.
“I believe a designer’s duty is to better the world through their work. Design should not just be about aesthetics but also tell a story, create innovative thoughts to progress and make for a better society. I have found that there is a growing problem among new designers in their work and that is the lack of relevance and content. As designers we must aim to create relevant work, if not, then it’s only a masturbatory reflex that stems from uninspiration and boredom. Not only is there a lack of content, but a lack of concern there has to be content. In a critique I made a few years ago: ‘If content is the source of form, then form without content becomes nothing more than a hollow promise’. In the making of my graduation project, I decided to approach the politics occurring in the United States, my home country.
‘Hazard: Magnificent City of the Best People’ is a political commentary in the form of a private city that lampoons championed ideals in American culture. Elements based on real, absurd and romanticized principals are realized to illustrate the surging movement of selfishness in the United States. Tourists explore the landmark buildings of Hazard: the Hunters’ Church of Justice where hunting is holy; the Mother Goose Kindergarten & Shooting range where children learn to become sharpshooters; St. Donald’s Medical Resort that is only accessible by helicopter, and the Explorium Emporium Correctional Center where you can catch a show of inmate shock treatments. Only the best will be selected for the honor of living in Hazard.”
Naam: Allegra Santis
Academie: Koninklijke Academie van Beeldende Kunsten, Den Haag
- Date 15 september 2017
- Tags Genomineerden